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Exploring Malaysia’s Tea Industry & Tea Culture: This book tries to grasp the development of Malaysia’s tea industry through TTAM’s 60 years of documents, and map out the tea drinking culture of Malaysian from the perspective of the tea industry.
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Tea Trade Association of Malaysia - Commemorating 60 Years of Establishment (1956-2016)
Chief Editors: Lee Ken Eng, Wong Yee Chen
Writer: Wong Yee Chen
Review & Proofread by: Choong Vivien, Lee Ken Eng
Layout Design: CLASSROOM (A Classroom Resources)
Cover Design: CLASSROOM (A Classroom Resources)
Publisher: Tea Trade Association of Malaysia
Edition: 2023.01.01 First Edition
ISBN: 978-629-97778-0-9
All rights reserved.
Content:
007 Aims & Objectives, Emblem
008 Preface, Editorial board
010 President Speech
012 Current Board of Committee (2020-2023)
The Greats
016 Permanent Honorary Chairman / Life honorary president
022 Honorary President
023 Honorary Advisor
024 60 Years of Chairmanship
026 1st to 31st Board of Committees
The Establishment
058 When it all started
060 Early stage
066 Founding Members
072 Opening ceremony & Inaugural ceremony
093 Founding Rules & Regulations
The History
100 Foundation
100 R&R and emblem
106 the board
110 List of 60 Years Committees
112 the Members
116 Life Members (2016)
118 Ordinary Members (2016)
122 the centre
132 Missions
132 Disputes
136 Challenges
149 Policies
165 Social interactions & responsibilities
168 Promotions
168 Organise, Co-Organise, Support & Sponsoring Tea Events
177 Interacting with International Tea Industries
188 Publishing
196 Tea exhibitions
211 Tea Contest
224 Commemorative Tea Series
228 Concise event log (1956-2016)
Tea - A Malaysian Perspective
232 Liu Pao Tea to nanyang
236 100 Years of Tea plantations & trademarks
238 Early to Mid-20th Century Malaysian Tea Merchants
239 Big Leaf Roasted green Tea
241 Local re-firing Oolong Tea
244 NaTional Drink Teh Tarik
249 Second Home to Pu'Er Tea
254 Aged Tea
255 Malaysia Tea Culture & Tea Arts
258 Conclusion
260 TTAM Rules & Regulations (2010)
271 Tea Brands in malaysia (2016)